Job Information
Educational Testing Service Global Head of Marketing Science in Princeton, New Jersey
About ETS:
For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include
TOEFL®, TOEIC®, GRE® and Praxis®
. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
ETS is looking for a highly driven Global Head of Marketing Science to lead and direct our company’s efforts understand customer needs and insights to implement effective strategies to help us achieve corporate revenue goals and mission impact.
As Global Head of Marketing Science, you’ll provide expert mentorship and guidance to a team of marketers across customer insights, competitive intelligence, and performance analytics to drive impact in key regions and business units. This leader will sit on the CMO’s senior leadership team and partner with key leaders across the GMI organization, such as Communications, Brand & Marketing Excellence, Product Development and Innovation, Demand Generation, and Philanthropy, to drive outcomes.
RESPONSIBILITIES
Develop and execute the company's marketing science vision that drives data-driven business decisions to align with overarching business goals.
Determine the global approach and metrics for measuring, assessing, and determining performance across customers, competitive opportunities, brand conversion, and customer experience.
Set the standard for performance metrics and develop models that measure effectiveness of marketing programs and influence allocation across various marketing channels.
Design, commission, and publish key global research and insight studies to enable thought leadership, product development, and category impact.
Convey complex data, research, and concepts into clear storytelling of action-oriented insights.
Support the innovation process with customer insights, market trends, and concept validation of business and product opportunities.
Collect, structure, and analyze data sets from multiple sources and partner with technology to ensure data readiness for use in advanced analytical techniques, predictive modeling that optimize marketing strategies, improve customer targeting, and enhance ROI.
Guide investment decisions by developing and refining attribution models to accurately measure the impact of various marketing channels and touchpoints on customer acquisition and retention.
Collaborate across all relevant businesses, functions, and markets to ensure commercial goals are achieved with market trends, customer insights, and analytical methods that enable data-driven business decisions.
Lead and inspire a team of marketing professionals across customer insights, competitive intelligence, and performance analytics who define best practices and a knowledge-sharing culture.
As a member of the Global Marketing & Innovation Senior Leadership Team, help foster a culture of creativity, innovation, and collaboration across the organization.
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EDUCATION
Bachelor’s degree required
MBA or master’s degree in marketing, business administration, data science, or related field preferred
EXPERIENCE
International or global experience preferred
Experience across B2C and B2B preferred
10+ years of progressively greater responsibility in marketing, customer insights, and analytics
Strategic thinker with problem-solving abilities and a results-driven mindset.
Proven track record of applying advanced analytical techniques to drive successful marketing strategies and executions; as well as supporting the innovation process with customer insights and validation.
Data-driven mindset, capable of using analytics to drive decision-making and optimize marketing effectiveness and efficiency.
Proficiency in designing, executing, and analyzing consumer research for data-driven insights.
Strong leadership skills with experience managing and inspiring teams while influencing across a global organization.
Exceptional communication and storytelling abilities, with the capacity to convey complex, technical concepts in a clear and engaging manner to all stakeholders.
Experience in building and nurturing partnerships with a diverse range of stakeholders.
Proficiency in tools such as Python, R, SQL, and data analysis and visualization platforms.
ETS believes in a Total Rewards philosophy for our employees, and they include:
Health, Vision, Dental insurance plans to choose from
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
Generous PTO and vacation time to balance your work and life
Additional 8 hours of PTO for volunteer work
Retirement plan (401(a)) and traditional Roth (403b) with company contribution
Commuter Benefits, Pet Insurance, 1 year subscription to Calm App
ETS is mission driven and action oriented
Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.